Apple understood the power of its iMessage feature and has hence made a decision as early as 2013 not to make it available for other platforms apart from the iOS.

It has been established that a major reason why it is really getting hard for iPhone users to switch to the other end of smartphone devices (Android) from their Apple iPhone is because of the feature built by Apple for iPhone users only and is heart hardened on not letting it out.

The iMessage feature was described by Epic games who is in a legal battle with Apple: “If an iPhone user attempts to send a text message to the user of a non-Apple device (such as an Android phone), iMessage transmits the message as a standard cellular text (called an SMS), meaning both users are deprived of the features uniquely associated with iMessage”.

This is unlike the quality delivered while also receiving on an iPhone as users are able to get high-quality media, use smileys etc.

For the records, the top three telecommunication giants in the US, Verizon, T-Mobile and AT&T tried coming up with a similar feature, unfortunately they weren’t able to agree within themselves on how to make it work for them since they have their different similar apps which is limited to users on same Carrier only. Google Message has also tried but still hasn’t been able to break the jinx by getting a good amount of Android users to sign up.

“iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones” says Apple’s software engineering Senior VP, Craig Federighi.

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