The pandemic brought about the introduction of a whole new set of underemphasized chat styles which was also as a result of the sit-at-home orders rocking most cities around the world. We got to understand the importance of communication in our daily living as more time was made available to enter into those conversations with family and friends.
Clubhouse launched in June 2020 with that ability to include people in voice-chat groups wherein only invited people can get into the rooms. It trended on social media all over the place as the new ‘gossip app’. It was also causing an effect known as FOMO – fear of missing out on people not signed up but seeing how much good other users who has signed up are talking about it on the Twitter threads. Almost everyone was trying to get what a grasp of its prowess and looking for people who could invite them to their rooms on Clubhouse.
“It’s built upon “rooms,” which are basically talks or conversations being held by a host, with participants invited to speak. Listeners can drop in and “raise a hand” to interject and ask a question or interact with speakers.” according to a 9to5Google article.
However, there was one blockade…
It was only available to Apple users as the developers didn’t make an Android version. This caused android users who are willing to only be able to see the jewelry store outside through the show-glass but can’t make it in to purchase a piece.
Works never started on the Android version until early 2021. Much of this should be owing to the secrecy an Apple environment offers. Throughout the trending threads on Twitter, there scarcely are cases of evidential eavesdropping on the conversations happening on the Clubhouse app. This is a huge strength the developers had considered in building the app. What happens within stays within! Of course we know Android is a little loose to be entrusted with such function. There would always be an easy workout to throw out stuffs from within on to the other public social medias, which is exactly the situation the developers were trying to avoid.
The app which was able to amass about 90 million downloads in February, 2.7 million in March and 900k in April sure now needs to really work out an all-inclusive system. The company has said in a blog post article that “This had its downsides, as the load stressed our systems—causing widespread server outages and notification failures, and surpassing the limits of our early discovery algorithms. It made us shift our focus to hiring, fixing, and company building, rather than the community meetups and product features that we normally like to focus on.” talking on reasons for their slow inclusiveness actions.
Clubhouse decided to release an Android version earlier this month which is currently in the testing phase. It was made available to people in the US only while plans were announced to include the Uk then other English speaking countries then other countries around the world. This release won’t include the payment and club creation features as could be found on the Apple version. The non-inclusion of the club creation feature means that Android users can only be invited by older users which are of Apple and can’t do anything upon signing up until being nominated by another member.
The competition will soon get stiff when other social media competitors who have come up with similar sort of offerings launch out. Twitter introduced Spaces, an audio-streaming feature inside the Twitter app that allows users charge for admission to its audio chat rooms. Facebook also is testing ‘Hotline’ an app that allows hosts chat to their audiences via audio and text.
Maybe Clubhouse was late in breaking the Apple-only jinx or not, it is going to have to face a battle other competitors wage, especially the giants. However, we shouldn’t be surprised whatever the outcome of this would be as we’ve seen in times past.
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